Hi, I'm Emma. And I’m an Addict.
I think Ruddy Kipling was right when he said words are our most powerful drug. Because I’ve been addicted my whole life.
Aside from the satisfaction I’d get when mentally correcting the misuse of apostropes, my pedantry never got me very far.
Until I became a copywriter.
When I realised things like attention to detail and a passion for proofreading could be my superpower, there was no stopping me.
Start-up tech companies asked me to help them with branding. Wellness centres brought me in to sell their yoga retreats. And contractors asked me to take their complex services sound…well, if not sexy, at least understandable.
My journey has taken me from Dublin’s top creative agencies, working for big-name clients (cough, Google, cough cough) to freelancing from my adopted hometown of Hoi An, Vietnam. Along the way I became a yoga/meditation teacher, launched a successful alopecia website (to support baldies like me) and wrote several drafts of a memoir. Which may be ready for the world at some point.
My Publishing background has given me a sharp editorial eye – now I’m a copywriter, editor and proofreader all in one. While managing Lady Alopecia has taught me the value of SEO and how to rank at the top with original, creative content.
When I take on a new project, my aim is to help that client – whatever their size, whatever their business – make a more meaningful, rewarding connection with whoever they want to reach.
What else? I love puns, I’m bald, and I strongly dislike rodents. If only there was a visual way to represent this.