5 ways to wow with online content

Who for? Fellow copywriters; brands that write their own material How long? 4 minutes When writing for the web, brevity is boss. Because online content is not about pretty lines of prose – rather it’s about helping users to find the information they want, keeping them engaged and encouraging them to share their experiences. As […]

The lowdown on copywriting

I get a lot of mixed responses when I say that I’m a copywriter. Most people don’t know what it is. Others are fairly sure that I’m responsible for keeping copyright laws in check…snoooorrre. I’ve even been asked if it means that I’m “like a typist from the old days”. For all of these, it’s […]