What is a Mindful Copywriter?

I specialise in ethical copywriting, health and wellness content and Writing For People Who Aren’t Dicks.

I became interested in Mindful Copywriting after leaving the creative agency world behind. Those big-name clients that looked impressive but left me feeling, well, a bit crap at the end of the day. What was the use in writing catchy content that was just so…pointless? When the goal of a brand’s copy was just to get more sign-ups, more sales?

I got sick of the formulaic headlines, the keyword stuffing and the lack of respect for creative content, or the people reading it. So I began seeking more positive writing opportunities instead.

Copy That Matters

I set up Lady Alopecia in 2018. And what started as a way to support fellow alopecians through hair loss became a valuable lesson for me as a writer: learning how to review products in an ethical way, without giving people false hope. I also started writing more about health: mental, physical and emotional, including practical ways to improve it. (Examples of these on UpJourney, Elephant Journal and Morning Lazziness).

I realised then, this was the sort of copywriting I wanted to do. It didn’t have to be focused on health and wellness – but I wanted to write content would really matter, to the brand behind it and to the people reading it.

Mindful Copywriting reflects some of the tenants of mindfulness – like patience with the editing process, and having a ‘beginner’s mind’ to bring a fresh perspective to content. But it’s really about listening to the specific needs of my clients, communicating with them in a kind way and understanding what they hope to achieve from their content. With authenticity at the heart of everything I do, the result is content that’s genuine, aspirational and (handily!) more likely to keep people engaged.

Are YOU a Mindful Business?

You don’t need to be changing the world. You just need to have a set of standards. Your brand isn’t solely focused on sales; but on genuinely offering value.

Whether you’re an NGO with international offices, a small local business seeking to grow within its community or a fitness instructor improving their clients’ health, you’re driven by something greater than profits: the greater good.

Of course, profits are nicel – and we need to make a living. But being in sales doesn’t mean you have to sell your soul, or work for free. You can follow the Buddha’s advice, and take “The Middle Way”.

What that looks like:

Making money while also providing value.

Feeling good in your work, knowing you’re helping others feel good, too.

Producing content that’s in line with your vision and goals, not just scrabbling for sales.

Let’s Create Great Copy For Good!

I know you’re passionate about your business. And I’ll help you get that passion across in your content. Whether you need blog posts, website content, reports or email campaigns, I’ll make sure all your communications reflect your core values – with a consistent massage that people can trust.

So are you READY to STAND OUT from the CROWD????!!!…

…Is not something I’ll ever say to you.

Because you don’t have to shout your story. You can tell it in a different, more mindful, way.